Twitter is reportedly looking to capitalize on the traction that presidential debates are having on TV, partnering with CBS News for coverage of the Nov. 14 Democratic face-off in Des Moines, Iowa per Variety.
Twitter will serve up data, reactions and voter questions to CBS News in real-time during the debate, to be held at Drake University and moderated by “Face the Nation” anchor John Dickerson. CBS News’ CBSN streaming service will incorporate Twitter data and reactions into its live coverage.
“Our people have worked with Twitter’s unique curator tools to measure changing responses to what viewers will see on the screen. Twitter integration will inform our coverage and integrate seamlessly with CBSN, our always-on digital network,” said CBS News president David Rhodes.
Presidential debates have become big platforms for social media heavyweights. Facebook partnered with CNN and Fox News on presidential debate coverage.
“As the 2016 presidential election cycle begins to heat up, we’ve seen more and more voters across the country join the live presidential debate conversation on Twitter, which is why we’re incredibly excited to be partnering with CBS News in Iowa,” Adam Sharp, Twitter’s head of news, government and elections.